July 23, 2015

Paulina Stettner, former director and vet tech for PEACEAnimals, has been working in Guadalajara for the past several months as director of Calle Cero.  This foundation supervises and facilitates communications and actions between government and non-profits, providing discounted supplies, human and financial resources, as well as veterinary training from experts from high-quality, high-volume spay/ neuter organizations.


The Azteca TV publicity launch ("Movimiento Azteca TV") for pet sterilization was made possible by the generous sponsorship of MARS/Pedigree, which pays for the production of the media campaign.


Pedigree has provided a team of consultants and is offering assistance with communications and has hired an agency to facilitate relationships with the government.


To watch two of the spay/neuter public service spots:


Calle Cero is receiving support from pharmaceutical companies and from the government.  A work agreement has been signed with the health departments of the state of Jalisco and the Federal District.  This partnership will allow Calle Cero to work in conservancy areas to protect the decimation of wildlife due to feral cats and dogs.  Agreements have also been signed with CONAMP (Comisión Nacional de Áreas Protegidas) and PROFEPA (Procuraduría Federal de Protección al Ambiente) Naciónal de Áreas Naturales Protegidas.  Other health departments will partner with Calle Cero to facilitate work in urban areas.

Paulina and her team have been meeting with senators in D.F. and with the governor of Jalisco.  


Calle Cero is working closely with the Mexican staff of HSI (Humane Society International), which will provide a certified expert surgeon to train local vets. HSI will be involved in the educational aspect of the spay/neuter campaigns, which will include a study the animal population in the areas where Calle Cero is involved.


The first sterilization campaign day will take place on August 31st in the disenfranchised outskirts of Tlaquepaque, Jalisco. Dr. Claudia Edwards, program director of HSI, will present the education elements of the sterilization campaign, and to make the event fun for young people, Pedigree will supply a theatre group and puppet show.  Seventy vets will be operating, with an anticipated result of more than 600 surgeries in one day. 


The following campaign will be in D.F. on the Monumento a la Revolución.  The Department of Health will provide fifty 50 vets and 25 mobile surgery units, with the expectation that 2,500 animals will be spayed and neutered in six days.  Simultaneously, there will be a small clinic in Ciudad Juárez.


GOAL of first sterilization campaign is to raise 2.5 million pesos.  Funds raised will be via donations to Banco Azteca or by dialing a 1-900 number that will charge donation to the next month´s phone bill.  Azteca is a national network and offers Azteca US for Latinos in the southern states.


Calle Cero has US tax-deductible status through FOMAW (Friends of Mexican Animal Welfare) and also has Mexican donataria status.


Even more important than the number of sterilizations achieved at these campaigns is the increased awareness of the importance of responsible pet ownership. 



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